Custom Promotional Products: Custom Swag for Yogi Beer Project

Case Study: Custom Promotional Products for

The Yogi Beer Project

BGLG loves custom promotional products… especially for a good cause!  The benefit of The Yogi Beer Project is beyond bringing people together for the celebration of health and community.  Their mission is also to give back in gratitude for all that we are given. The Yogi Beer Project donates event proceeds to the Natural Resources Defense Council (NRDC) and other charities.  We love the cause.  We love beer.  We love yoga!

Now how could The Yogi Beer Project use custom promotional products to help them on their mission?

Using custom promotional products, or promotional merchandise, can serve you in multiple ways:

  • Company Branding

    yoga and beer

    The Yogi Beer Project

  • Revenue Source
  • Gift with Purchase
  • Gift for Participation
  • Donor Gifts
  • Employee Appreciation
  • Client Appreciation
  • Awards
  • Recognition
  • Retail merchandise
  • Souvenirs
  • Golf Tournament
  • Advertising
  • Event Promotion
  • Fundraising
  • Company Apparel
  • Product Launch
  • Public Relations
  • Recruitment
  • Team Building
  • Thank You Gift
  • Tradeshows
  • Uniforms
  • Wellness Programs
  • … and more!

When yoga teacher, Brad Elpers, wanted to get more guys to try yoga, he used beer at the local pub after class to lure his buddies to the local yoga studio. It worked!  When he began teaching yoga late in 2014, he decided for his karma yoga, he would turn his little informal yogi beer group into a project that would raise awareness to the benefits of yoga and give back to the community by donating yoga class fees to charitable organizations.  The project was well received.  Brad’s planning included creating a brand that participants likened to a community, and communities love to express their community pride!  What better way to share your pride than with wearables and promotional merchandise you can wear and use in public!?!  We recommended soft, retail-quality t-shirts and beverage-related promotional merchandise, like the custom beer sweater.  For business cards, we recommended paperboard beer coasters, full color, with 2-sided imprint.  As business expands, they could add more wearables like caps, yoga towels that double as bar towels, glassware, and more.  Check out the swag that BGLG provides for the Yogi Beer Project! Check out www.yogibeers.org for more information.

Custom promotional products

Custom T-Shirts

Custom Promotional Products

Custom Beer Sweater

Custom Promotional Products

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Custom Promotional Products

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